Baby Makes Three

Oddcast worked with Crispin Porter + Bogusky to create the Babymaker 3000 for the launch of Volkswagen's new Routan model. There's a great campaign story involving Brooke Shields and couples having children for questionable reasons, developed through a series of commercials, and this online component focuses on the fun part: making babies.

No Storks Required

A great but poorly-executed concept will almost always fail, and even the most innovative technology won't carry a campaign that lacks a strong creative center. CP+B's campaign for the Routan is brilliant, and the Babymaker 3000 is a perfect example of what can happen when excellent concepts are brought to life with the best in interactive technology. In this case, our 3D PhotoFace and Character Morph were combined to create a photo-realistic baby from the two parents' photos. Users can pull in images via Google search without leaving the application, and a version of the application was created for Facebook that allows users to make babies with their friends.

Results & Raves

  • 2.8+ million users
  • Millions of virtual babies created
  • Read the full case study.