Spot Treatment

Working with Tide, Oddcast brought Tide's sassy talking stain to the web in this absurd and immensely successful viral campaign. With just a few clicks, users can upload their photo, record their voice, and become the stain in their own version of the popular Super Bowl commercial.

From TV to Viral

Tide's Talking Stain campaign shows the power of our platform to extend traditional print and broadcast campaigns online. Technologies such as 3D PhotoFace make it is possible to put users directly into the campaign itself. Of course, it's important to strike the right balance: users won't want to participate in your brand's commercial unless there's something fun, funny, outrageous, or unique about it. Tide's Talking Stain is a good example of a campaign extension done right. The material was already something that users loved, so giving them a chance to actually play a role in the commercial was all it took to create a viral hit.

Results & Raves

  • 500,000 user visits in the first month.
  • Average time spent on page: 4 minutes.
  • YouTube videos embedded: 12,000.
  • Videos downloaded: 20,000.