To raise awareness for their online job search service, Cramer-Krasselt and CareerBuilder tapped Oddcast to power this legendary campaign, which lets users send messages using the famous monkeys from Careerbuilder's TV commercials.
The Power of Simplicity
When it comes to virals, simple and fun generally beat complex experiences. Nowhere is this more apparent than with Monk-e-Mail. The title tells you everything you need to know about the experience. Make monkeys. Send messages. It's fun, funny, and instantly addictive. And, the incredible success of the campaign - over 100 million Monk-e-Mail messages played and counting - speaks for itself.
Results & Raves
- Over 100 million Monk-e-Mails played
- Over 25 million unique visitors
- 7.5 minute average time that users spend on Monk-e-Mail, all the while interacting with the CareerBuilder brand
- Read the full case study.