October 21, 2008
By Brian Morrissey

Many clients aim to create viral hits that consumers share by the millions -- work like OfficeMax's "Elf Yourself" and CareerBuilder's "Monk-e-Mail." Add Time Warner Cable to this group.

The nation's No. 2 cable provider this week launched a quirky site clearly geared for the kind of viral pass-along success some other efforts have managed -- but many have failed to generate.

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Purina is offering pet lovers a way to include their furry friends in holiday greetings with Critter Carols, customized e-cards featuring their dog or cat. Users upload a photo of their pet and create a photo-realistic avatar that barks or meows a favorite holiday tune. Check it out here.

Pear Tree Greetings wants you to spread some holiday cheer, and they're helping you do it with this new application. Users can upload up to five photos to become holiday-themed cheerleaders, and then send a customized routine to friends and family. Get in the spirit and spread some holiday cheer!